Sunday, July 4, 2010

Crystals and Colors !

For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology, has developed its supreme mastery of precision-cutting, to become the world’s leading producer of cut crystal, genuine gemstones and created stones.



Swarovski Kristallwelten is a tribute to Swarovski’s art of crystal, celebrating the first hundred years of the company’s achievements.


Built into the mountains in Wattens, near Swarovski’s headquarters, is a multi-sensory experience, giving visitors the chance to immerse themselves in the seductive brilliance and infinite depths of cut crystal.



Watched by a giant, carved into the hillside, with sparkling crystal eyes, its mouth spouting a waterfall, Kristallwelten takes the visitor on a journey through the world of crystal, moving between fantasy and reality, through individual chambers, all featuring crystal-centric works of art by renowned artists.



















Hope you enjoyed this visual tour of the Swarovski Kristallwelten, a must see for anyone visiting Austria !

All Images by Anupama Puneeth.
Information courtesy - www.brand.swarovski.com

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